06 May What is the Impact of Social Media on your Marketing?
Thanks to the influence of social media, the relationship between a company and customers has changed drastically.
It has provided tremendous leverage and influence to customers and the so-called upper hand is no longer retained by large companies and well-known brands.
Top notch managers and business owners have realized that social media can make or break their company, so they have taken the opportunity to create a presence to do business on social media sites such as Facebook and Twitter.
Companies may now build strategies by using social media, after examining the analytics to recognize the demands and likes/dislikes of the target customer.
The Impact of Social Media on Your Business Results
Using social media to promote the brand has huge advantages.
There are some of them:
- Social signals growth: The search engine optimization effort can be boosted by social signals to a large extent. Note that the more people on social media speak about your brand, share, follow, and recommend your brand page to others, the more your web page is likely to grow in search rankings.
- Promoting company branding and awareness: By posting your profile on their walls, social media users will still keep the memory of your brand alive in the minds of a large number of people. This will build recognition of your product in turn, which will ultimately turn into more followers/customers.
- Do not underestimate word of mouth advertising: on your website, people prefer to think of recognizable individuals rather than explanations or reviews of your products. If you keep your current customers happy and pleased, they will eventually be the one to promote their friends and associates with your brand.
Social networking has become a digital marketing necessity because research indicates that most customers have a habit of spending at least half an hour per day on different social media sites.
This is particularly true for small/medium-sized companies seeking to build a niche in the market.
Proper use of social media platforms would give companies the chance to provide famous brands with tough competition.
Enter the digital marketing course offered here at SEGi College Penang if you want social media to prove positive for you.
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