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Where does customer experience end and digital marketing begin? The two activities are increasingly entangled in today's customer-centric world. One thing that experts agree on is that all digital marketing operations should be carried out through the customer experience lens. The aim of digital marketing, after...

Following the updated announcement from the Prime Minister’s Office on Friday, 11 June 2021, enforcement of the national lockdown nationwide is now extended, effective 15 June 2021 until 28 June 2021. This extension will be for another fourteen (14) days. SEGi University & Colleges will resume...

In this era of industrial revolution 4.0, rapid prototyping is considered as a top-notch manufacturing standard among manufacturing industries. Rapid prototyping is a pre-manufacturing method to conduct research and development based on mechanical properties of materials. In this approach, it is widely implemented in various...

SEGi College Penang's School of American Degree Program conducted a webinar in the midst of the pandemic to discuss with industry panels on how the pandemic has impacted their businesses and how they build resilience to overcome the challenges their businesses faced during the pandemic....

Thanks to the influence of social media, the relationship between a company and customers has changed drastically. It has provided tremendous leverage and influence to customers and the so-called upper hand is no longer retained by large companies and well-known brands. Top notch managers and business owners...

Inverter is an electronic device to convert DC voltage to AC voltage. The simplest and most common design of inverter is H-bridge two-level inverter. However, the output of two-level inverter has high Total Harmonic Distortion (THD). Therefore, multilevel inverter is introduced. A multilevel inverter is...

SEGi University and Colleges (SEGi) received six (6) recognition from the Ministry of Higher Education (MOHE) Malaysia for the assessment year 2018/2019, namely: SETARA 2018/2019 5-star rating for SEGi University in the Emerging universities (Universities which have been established within the last 15 years) category ...

Interdisciplinary Learning Jobs are transforming according to technological advancements into cross-functional roles. Traditional approach in learning only one area of specialty is not anymore, the way forward. Employees at present and in the future will be expected to have technical, social and analytical...

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