Author: Ong Kuan Zhi

The rapid emergence of the Fourth Industrial Revolution is currently redefining the job of the engineers. The lecturers from School of Engineering of SEGi College Penang is doing everything they can to ensure that engineering graduates have the skills they need to deal with the...

Where does customer experience end and digital marketing begin? The two activities are increasingly entangled in today's customer-centric world. One thing that experts agree on is that all digital marketing operations should be carried out through the customer experience lens. The aim of digital marketing, after...

In this era of industrial revolution 4.0, rapid prototyping is considered as a top-notch manufacturing standard among manufacturing industries. Rapid prototyping is a pre-manufacturing method to conduct research and development based on mechanical properties of materials. In this approach, it is widely implemented in various...

SEGi College Penang's School of American Degree Program conducted a webinar in the midst of the pandemic to discuss with industry panels on how the pandemic has impacted their businesses and how they build resilience to overcome the challenges their businesses faced during the pandemic....

Thanks to the influence of social media, the relationship between a company and customers has changed drastically. It has provided tremendous leverage and influence to customers and the so-called upper hand is no longer retained by large companies and well-known brands. Top notch managers and business owners...

Inverter is an electronic device to convert DC voltage to AC voltage. The simplest and most common design of inverter is H-bridge two-level inverter. However, the output of two-level inverter has high Total Harmonic Distortion (THD). Therefore, multilevel inverter is introduced. A multilevel inverter is...

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